THE FASHION FUTURIST

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MODEST FASHION AS A VIRTUE
 

A friend recently shared this highly considered and well written piece of fashion journalism with me, titled Modest Fashion As A Virtue, written by Naomi Fry and published in the NY Times. What I love most about the article is that it not only depicts a shift in the way women of the 21st century dress but the important influences behind the modest choice of many from politics, the media and religion, to self confidence and comfort. 

Settle in with this insightful piece of fashion journalism, Modest Fashion As A Virtue - NY Times

 
KNOW YOUR CRAFT
 

Last Friday I attend an inspirational afternoon of conversation with some of Australia’s most influential names in the fashion business. The talks were hosted in celebration of the 10th Annual Australian Fashion Laureate in partnership with the Sydney's Museum of Applied Arts and Science (MAAS) who for the first time are showcasing the work of the winners of the Laureate from the past 10 years, under an exhibition titled Catalysts & Creators.

The first of the two panel discussions hosted by Paula Joye featured designers Collette Dinnigan, Louise Olsen and Stephen Ormandy of Dinosaur Designs and model and actor Gemma Ward. It was a rare opportunity to gain such insight into these leading Australian design-lead businesses both Collette and Dinosaur Designs have been in business for over 30 years. When asked what the single most important thing that new designers should do in order to become successful and ensure longevity of their brands, Collette mentioned how important she felt it was to know your craft, understand how your products are made, everything from how your fabrics drape to how particular fabrics act when they are cut and sewn. 

Whilst with any business in order to scale your concept you will eventually need to hire a team around you to create your products, however Collette emphasised that you first need to know how you're creating before you can ever hand it over to someone else. 

 

TRENDS: WATERCOLOUR WONDERLAND
 

Prints are down-right tough, stick to a stripe or spot and it’s smooth sailing, choose a floral that’s not quite on-point and it could well sit on the rack all season long, only to find it’s true mate at the bottom of a bargain bin at a warehouse sale. This would explain why many designers approach prints with an air of hesitation and who can blame them really they’re risky!

One French design house that got the print memo really right for Spring Summer 2018 is Lemaire. Designers Christophe Lemaire and Sarah-Linh Tran presented an incredible painterly watercolour print, in two highly commercial colour ways, that would feel right at home in any wardrobe.

 
TAKE NOTE.
 
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The International Sourcing Expo kicks off tomorrow in Sydney and I have a couple of FREE 15-minute consults available on Tuesday and Wednesday. So if you’re ready to start the conversation about building your own fashion business or want to learn the all important steps to take to grow your existing brand, lock in a chat with me and get ready to take some serious notes!

Secure your FREE consult with me over here.