GREEN IS THE NEW BLACK - RE dye your jeans FREE this Black "Fridye" with Citizen Wolf

Green really is the new black this Black Friday November 23 thanks to Citizen Wolf who will re dye your favourite pair of jeans free (yes, you read that correctly). On the biggest shopping day of the year the Sydney-based ethical brand wants you to refrain from buying stuff just because it’s on discount and instead refresh your unloved jeans and keep them in rotation. 

Why? Because the longer we wear the clothes we already own the better it is for the planet. WRAP UK estimates* that we can reduce the original carbon, water and waste footprint of our clothes by 20-30% for every 9 months we keep wearing them. And according to Citizen Wolf’s own research, 1 in 5 people replace their black jeans simply because the colour has faded, which is criminal considering Australians on average already landfill 23 kg of textiles per year.

“It takes around 7,547 litres of water to grow and process the cotton to make a pair of jeans, but it only takes 5 litres to re dye your favourite pair black again and make them good as new” says Citizen Wolf Co-Founder, Zoltan Csaki. 

Citizen Wolf is built on the twin ideas of durability meets timeless style, and aims to reboot our relationship with clothes away from disposability. Citizen Wolf allows their customers to create made-to-measure T-shirts they love and wear for years, and we all know nothing pairs better with a Tee than your favourite pair of jeans. 

The first 250 people to checkout via the Citizen Wolf Black Fridye page on November 23 will get free redyeing valued at $29 not including postage. Citizen Wolf will send a reply-paid envelope to ship your jeans and within a few weeks you’ll get ‘em back perfectly black, yet oh-so-very green. 

Play your part in reducing fashion waste

I've had a lot of chats recently about recycling and waste and not just within my industry. The other day I was chatting with my lovely hair colourist after spotting a sticker on the mirror in front of me that read "did you know your hair is used the clean up oil spills". She told me all about this incredible organisation called Sustainable Salons who pretty much recycle and/or repurpose all of the waste products that come out of a salon. they provide you with all the equipment you need to dispose of things like colour tubes and all the packaging that come with them and yes even the hair that is continually swept up off the floor. Not only do they take it all away for you they actually reward you for doing your bit with credits that can be used to purchase things like recycled toilet paper for the bathrooms, amazing really! 

It got me thinking of A. we need a service like that collects off-cuts from the cutting tables of fashion businesses and re-homes the fabric to start with but also B. most brands keep creating new packaging for each product they deliver to a customer which is pretty yes, but really down right crazy. Thankfully I've stumbled across a very smart solution to my second query, created by two clever women over in NZ, enter Better Packaging Co. Fellow Australian Fashion Council member Peter Naughton interviewed co-founder Kate Bezar recently for the Sustainability Portal to find out all about their fabulous returnable, recyclable and compostable packaging solutions for the new economy, hurrah!

Head over to the Sustainability Portal blog to read the full interview or jump straight over to Better Packaging Co and play your part in reducing waste today!

Key Takeaways from MBFWA AFC Industry Panel On The Future Of Resort Wear
 AFC Industry Panel, image captured by  Tim Da Rin for Flaunter

AFC Industry Panel, image captured by Tim Da Rin for Flaunter

I was honoured to take part in an important conversation last Thursday on the future of resort wear at Mercedes Benz Fashion Week Australia. The discussion, hosted by Harpers Bazaar Australia Editor-in-Chief and Australian Fashion Council Board Director Kellie Hush focused on the impact of the resort wear market and the global appeal of Australian fashion.

Fellow AFC members, Robert Moore CEO of Alice McCall and Toby Jones, Co-Founder of Double Rainbouu  joined me on stage for the chat providing a variety of perspectives on resort and shared opinions on the future of the season and the perception of our industry in general. 

 AFC Industry Panel, image captured by Tim Da Rin for Flaunter

AFC Industry Panel, image captured by Tim Da Rin for Flaunter

In case you missed the conversation in person, read on for some of the key takeaways from the discussion.

  • On the positive impact resort wear has had on the local industry - Resort wear collections have provided a confidence and trust in Australian design, Australian designers have become highly recognised on the global fashion stage because of the spotlight that is shone on our industry at the beginning of the global resort wear buying calendar. 
  • On accessing new markets with resort wear - Understand the markets you want to sell into, sure there's an amazing opportunity for Australian brands to flourish in Asia, but you really need to understand that customer inside and out, get on the ground in these countries and do your research, work with local agents.
  • On the opportunities for Australian brands when it comes to resort wear - As the spotlight is shone on Australia for setting the tone for resort wear each year with MBFWA being the first main event of the fashion calendar for the season it's an opportunity for all brands to highlight their unique design aesthetic, celebrate your local makers and continue the conversation about your sustainable business practises.
  • Advice on how to think about resort wear collections within your own business - Remember to stay true to your design aesthetic, don't loose sight of your brand's philosophy, regardless of what season it is and remember it's always beach weather summer where in the world! 
  • General advice to emerging brands/designers

    Just give it a go and learn from your mistakes!

    Patience is a virtue, no one becomes an overnight success, take your time and get things as right as possible, if you don't have the skills surround yourself with other who do and focus on what you're good at.

    Emerging designers should not feel overwhelmed by the pressures to over design and produce large collections for resort, just get involved and keep it simple and leverage your data, freshening up your best selling styles in new colours or innovative fabrications.