Who made your clothes?


Photographer: Keiron O'Connor
Model: Portia at Storm
Corset: Katharine Hamnett
Jacket: Katharine Hamnett
Jeans: Komodo
Stylist: Stevie Westgarth
Make-up: Jo Frost
Hair: Eliot Bsilla

With the celebration of our nation just passed it made me think about the opening line from the ragtrader newsletter that arrived in my inbox on the 17th January, titled “the revolution has begun”.

I read furiously through the article and could not wait to click on the link at the bottom of the page that would unlock one of the most inspiring annual events that is set to have positive long lasting effect on our industry, Fashion Revolution Day.

Quite aptly named, Fashion Revolution Day was formed by an amazing global board of industry leaders, campaigners, press and academics from within the fashion sector and beyond.

On 24th April 2013, 1133 people were killed and over 2500 were injured when the Rana Plaza factory complex collapsed in Bangladesh. Not only was there a huge loss of life globally our fashion supply chains were sent in to chaos.

"The victims of Rana Plaza and all other tragedies that have occurred in the name of fashion must never be forgotten, and so we will now take this energy and channel it into a longstanding campaign, Fashion Revolution Day.”

“This day and will help to raise awareness of the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future.” 

I totally agree with the good people at Fashion Revolution, we have all lost the connection with the clothes we wear. It makes perfect sense that the very first Fashion Revolution Day be focused on connections and so the theme for this year is, “Who Made Your Clothes”.

 “We want to use the power of fashion to catalyse change and reconnect the broken links in the supply chain.  With one simple gesture, wearing an item of clothing inside-out, (#insideout), we ask people to question who made their clothes, to imagine the thread from the garment, to the machinists who sewed it, all the way down to the farmer who grew the cotton.  We hope that this will initiate a process of discovery, raising awareness of the fact that buying is only the last click in a long journey involving hundreds of people: the invisible workforce behind the clothes we wear.  We want hundreds of thousands of people to make that gesture which will, in turn, raise awareness within the fashion industry that the process of change must continue.”  

Don’t you want get more involved in what is happening in your industry and say that you were a part of a revolution? I do and I will certainly be wearing my favourite from the wardrobe #insideout on April 24th.

For your own inspirational experience head over here, and to learn a little more about how you can take part in your own creative kind of way the team have come up with some brilliant suggestions for brands, designers and retailers, Brands and Retailers

Whilst writing this post I did discover that Nudie Jeans, are actually already out there clearly showing their connections with their main suppliers on their website in the form of a production map, great initiative, production guide.

See you on facebook and twitter with your shirt #insideout on April 24th!

amy farrellComment