THE FASHION FUTURIST

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Tell A Story And Stand Out From The Crowd

This week your Wednesday inspiration comes courtesy of German Film Academy student Eugen Merher, who created a spec TV ad for leading sportswear brand Adidas.

Not only does this ad make you want to stand up from your desk and cheer but it goes to show how creating a moving story (that hasn't already been told a million times before) can make a brand stand out from the crowd, engender brand loyalty, and ultimately increase product sales. I normally veer towards Nike but this ad made me seriously consider investing in the three stripes!

Enjoy this clever creation and let me know why you think Adidas hasn't yet snapped up Eugen's amazing concept!