THE FASHION FUTURIST

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I think I've fallen into the Gucci Gang TRAP

 

Gucci has managed to capture the dollar from their "gang" once more with their latest online exclusive collection, a cool collaboration with the artist known as the UNSKILLED WORKER (Helen Downie), who over on Instagram has amassed a following of 259k fans. These smaller capsule collections that are available exclusively through the Gucci online store has enabled the brand to cleverly tap into the "buy now-wear now “ trend that the millennial consumer is becoming all the more accustomed to.

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