KNOW YOUR CRAFT
Last Friday I attend an inspirational afternoon of conversation with some of Australia’s most influential names in the fashion business. The talks were hosted in celebration of the 10th Annual Australian Fashion Laureate in partnership with the Sydney's Museum of Applied Arts and Science (MAAS) who for the first time are showcasing the work of the winners of the Laureate from the past 10 years, under an exhibition titled Catalysts & Creators.
The first of the two panel discussions hosted by Paula Joye featured designers Collette Dinnigan, Louise Olsen and Stephen Ormandy of Dinosaur Designs and model and actor Gemma Ward. It was a rare opportunity to gain such insight into these leading Australian design-lead businesses both Collette and Dinosaur Designs have been in business for over 30 years. When asked what the single most important thing that new designers should do in order to become successful and ensure longevity of their brands, Collette mentioned how important she felt it was to know your craft, understand how your products are made, everything from how your fabrics drape to how particular fabrics act when they are cut and sewn.
Whilst with any business in order to scale your concept you will eventually need to hire a team around you to create your products, however Collette emphasised that you first need to know how you're creating before you can ever hand it over to someone else.