From Gucci to Molly Goddard, How Craftsmanship Was The Biggest Trend Of SS18
Are luxury brands leading the cause to put a stop to fast fashion brands once and for all? The team at Well Made Clothes recently penned this interesting article highlighting the renewed appreciation for the importance of craftsmanship with those at the very top of the fashion game. If they're setting the standard and with like any trend in fashion it's sure to trickle down to the masses.
Original article published by Rosie Dalton, Well Made clothes 6th November, 2017
"It has been a bit of a topsy-turvy year for fashion. A number of luxury brands like Rodarte announced a shift in their fashion week calendar, abandoning US shores in favour of the Paris couture schedule. Meanwhile there have been a lot of major store closures and flat lining sales reports across the board. As we learn more and more about the dangers fast fashion poses to people and the planet, though, most of these retailers are still turning major profits. Yes, Topshop may have gone into voluntary administration in both Australia and New Zealand this year, but other competitors like H&M and Zara continue to turn double down on so-called sustainability measures. And, as a result, cheap fashion unfortunately still reigns supreme. But all of that could now finally be about to change, because if the international fashion weeks are anything to go by, then it looks like craftsmanship is going to be the biggest trend of spring-summer 2018.
Looking to labels like Gucci, it’s evident that a focus on beautiful tailoring and impeccable artisanship has now become paramount. In a fast fashion world, it seems that this may be the only way to push back against the status quo. And that’s precisely what Alessandro Michele did for the Italian fashion brand’s most recent collection. According to the designer himself, this season was about “more than beauty. It’s a state of mind. It’s an idea of community and a really deep expression.” In his post-collection press release, for instance, Michele went on to explain that quality and integrity are now more important than ever. “Resist the mantra of speed that violently leads to loosing [sic] oneself,” he urged customers. “Resist the illusion of something new at any cost.” On the runway for Gucci, this meant creative layering was seen in both the clothing and accessories departments – resulting in a sort of explosion of elements, but one that displayed the rigorous thoughtfulness behind each and every garment".