Making Tradition Relevant
Today I wanted to switch gears and introduce you to a short film that I recently discovered. The film titled - Made In Vienna, produced by Monocle Magazine, features three family-run companies that have withstood the test of time. These Viennese businesses have made their company traditions built around fine craftsman, relevant today by continuing to focus on quality, great design and the lifestyle choices of the global consumer.
Enjoy the film and do let me know what you took away from this insight into three very different brands making their decades old traditions relevant today.