Inspiration: The Aurum Collective
Tomorrow marks the official launch of what was once just an idea to shake up women's career dressing into what is now a fully fledged fashion brand, The Aurum Collective.
The Aurum Collective's first collection focuses on travel essentials in black and ivory only perfect for any business women always on the go. The collection will be showcased tomorrow to industry taste makers, influencers and the media in what will be the first of many clever capsules designed are carefully curated by my client Ashley Freeman.
In her career as lawyer, Ashley indentfied the need to reign in a new era of versatile workwear staples for women. Ashley has spent over 12 months immersing herself in the in's and out's of building a fashion brand and learning everything she possibly could about producing her own line of clothing here in Australia with ethics and sustainability at the forefront of her design and manufacturing values. (All whilst holding down her full-time job!) I am bursting at the seams with excitement to see this brand come to life tomorrow.
Here is a little more from Ashley on the many amazing qualities her Travel collection has to offer the modern career woman,
"Premium Textiles. Precision Tailoring.
These are the foundational tenets that underpin our exclusive launch collection.
To achieve these objectives we have selected a fabric prized by the bespoke tailors of Saville Row - Australian Merino wool. Why is it such a highly desirable fibre? Many reasons....
It is trans-seasonal, keeping you warm in Winter and cool in Summer. It is incredibly breathable, flexible, soft, odour resistant, flame retardant (always a bonus?) and most importantly (for us busy women), it is wrinkle resistant! Also, aesthetically, it is simply a gorgeous fabric.
We have selected a luxurious superfine Australian Merino wool for our Slim Leg Trousers featured in this image. This remarkable fibre allowed us to create a beautifully feminine pant suit that is at the same time structural and fluid.
The design's flattering lines together with its functionality make the piece extremely versatile".
Follow The Aurum Collective's journey over on Instagram and be prepared to be inspired and empowered!