It's a movement - Curated by the Council of Textile and Fashion
Last Thursday evening I was hanging out on a Melbourne CBD rooftop, G&T in hand as you do. Ok, while I’d love to say that’s standard for a Thursday I was actually there along with a crowd of designers, industry friends and fashion followers, to celebrate a very special occasion - the CTF's (Council of Textile and Fashion) latest initiative: Curated.
As part of the launch David Giles-Kaye, the Executive Director at CTF, gave a speech in which he described Curated as "a movement”. This expression is completely in line with the CTF’s primary mission to support, nurture and encourage the growth of our local fashion industry. Curated aims to take this to a new level and was born out a need to challenge the fashion industry as it stands, do things differently, work together and provide creative opportunities for emerging designers to grow.
The designers involved in Curated such as A.BCH and Citizen Wolf are undoubtedly talented but it wasn’t just the calibre of their creative genius that wowed me; it was also the innovative business models that these brands were built upon. For A.BCH it’s about offering a simple solution to a complex problem through educating their customers about the toll fast fashion is taking on the planet and it’s people. Whilst Citizen Wolf’s approach is about "making things simple, by doing things the hard way”, using traditional tailoring techniques to deliver perfectly fitting tee’s on-demand.
It's great to see such an importance placed on the needs of the conscious consumer who appreciates quality, locally made products that minimise our footprint, and who is aware that they can be making better choices about what they wear on a day-to-day basis.
In his close David stated that Curated is just the beginning and that made me extremely excited! I can’t wait to see how this movement evolves and I’m very proud to be playing a part of it!