THE FASHION FUTURIST

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A 21st-century brand with a real difference

Late last year a client of mine introduced me to a pretty remarkable brand, the Girlfriend Collective. She had been stopped in her tracks on Facebook by a post from a business that was claiming to make yoga leggings out of recycled plastic bottles. Hmm? And if that wasn't intriguing enough they were giving them away for FREE, (well almost free, the only cost to the customer was the shipping). Clearly, a brilliant marketing strategy and a clever more sustainable offering of a trending product - lots of wins! 

Described as “A 21st-century brand with a real difference”, Carla Buzasi of WGSN recently interviewed the "creative minds and business brains" behind this disruptive yoga wear label. Click here to read Carla’s interview and find out what has really made this business such a success.