THE FASHION FUTURIST

Blog

Where does my ideal customer hang out?

As business owners it's easy to forget we are actually consumers too, which when you think about it is pretty strange given that most of us started our businesses to fulfill our own needs and wants!

So when you’re next pondering where your ideal customers hang out, think about what you like to do, where you like to shop, what media you consume and how you consume it, where you like to travel and what you like to buy!

That technique always works for me but if you’re not your own ideal customer, chances are you have a friend who is, so go on and ask them the exact same questions!