THE FASHION FUTURIST

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Everyday Innovators - The Aurum Collective

My client Ashley Freeman of The Aurum Collective will be making her TV debut TONIGHT on Everyday innovators, a new series by Channel Nine that showcases the amazing ideas that everyday people just like you and I come up with across our wide land.

In her career as a lawyer, Ashley identified the need for a new era of versatile workwear staples for women. Ashley has spent the last 12 months immersing herself in the in's and out's of building a fashion brand and learning everything she possibly could about producing her own line of clothing here in Australia, with ethics and sustainability at the forefront of her design and manufacturing values. (All whilst holding down her full-time job!)

The Everyday Innovators team followed Ashley over the last couple of months, to highlight just a few of the many steps involved in getting her brilliant brand off the ground.

It takes a lot of determination, passion, and hard work to kickstart a fashion business but it just goes to show that one day you might be a lawyer, the next you could be the owner of your very own fashion brand, transforming corporate women’s wear. Anything is possible and I applaud you Ashley, your determination to build a brand that women worldwide want to own and be a part of is an inspiration. 

Congratulations to a very special Everyday Innovator! 

Everyday Innovators airs tonight on Channel Nine at 9:30pm (AEST) be sure to tune in, there could well be a cameo appearance from me! 

To celebrate The Aurum Collective are offering 10% off all purchases for 48 hours only, simply enter the coupon code: AURUMEVERYDAY at the checkout.