The Future Of Retail - Back To Bricks-And-Mortar We go

Bricks-and-mortar is certainly not dead according to the latest Monocle Minute. Farfetch have just unveiled their prototype for a "store within a store" concept to be rolled out later this year at London boutique Browns and New York tailor Thom Browne.

Here's what Monocle Magazine had to say,

In the battle of online retailers, Farfetch is coming out on top: the London-headquartered company is currently the world’s most visited luxury e-retailer, with sales in 2016 totalling €754m. Yesterday it staged a conference, FarfetchOS, at London’s Design Museum, where the future of retail was unpacked. For a business that has built its name on the web, the day’s main event was surprising: Farfetch unveiled a prototype bricks-and-mortar set-up that will be rolled out later this year in London boutique Browns and New York tailor Thom Browne. The model combines the technological with the physical, with features such as digital mirrors that impose holograms of clothes onto consumers’ reflections to save them the bother of trying different colours or sizes. A bricks-and-mortar investment is a significant move by the online giant – and one that acknowledges that physical spaces will always be the cornerstone of retail.