Trends : The One-Stop Wardrobe
Have you ever looked at a new collection from a designer and thought "I love it all and I want every piece in my wardrobe right now"? Sometimes? I agree this awe and excitement is a very rare occurrence. In general, collections are designed far larger than they need to be and only take into consideration fashion trends, instead of what their customer would really love to wear.
Recently I noticed a new breed of fashion brand, one might even refer to them more as lifestyle labels, emerging that understand exactly who their customer is and what she or he does in every facet of their lives. Resulting in a cleverly curated one-stop wardrobe, you essentially don't need to go anywhere else. Each new capsule or collection provides you with both the building blocks and subtle hero styles that take you from work to dinner and drinks, to rolling out of bed for breakfast on Saturdays to taking off on a weekend away.
From a designers perspective, it does take a lot of confidence and restraint to just offer a small collection every season, but there are huge rewards to be had in building a beautiful one-stop wardrobe for a devoted and loyal audience.
Here are just a few brands I have discovered recently that adhere to the philosophy of first understanding a customer's life to deliver a refined and valued one-stop wardrobe.