THE FASHION FUTURIST

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Inspiration : How To Open A Retail Store By Chloé

Gone are the days of an exclusive launch party to open your latest retail flagship. Chloé has just set a new marketing benchmark with the release of a short film made in collaboration with Semaine and featuring a cast of free-spirited #chloeGIRLS to celebrate the opening of their second retail home in London.

A very clever way of engaging with your customer indeed!