THE FASHION FUTURIST

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Timeless Retail - There's No Stopping The Founder Of Parisian Institution, Merci

A French entrepreneur is proving that age is no barrier to creativity – or retail.

At an age when many have long since retired, 73-year-old entrepreneur Marie-France Cohen is just getting started. The founder of Parisian fashion shops Bonpoint and Merci has just announced her third retail project: Démodé, which means “outdated” in French. “What is beautiful is never outdated,” says Cohen, who has set up the business with her step-daughter Stephanie and her friend Elysa Masliah. Yet nothing about the business is old-fashioned: the online shop, which will offer original designs and collaborations, is keen to invest in pop-up shops around Paris. Its first home will be the legendary Parisian Bistrot Tourrette on the left bank come September. Cohen has always known how to bring something new to the table and Démodé looks set to deliver.
— Monocle Magazine