THE FASHION FUTURIST

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GENERATION NEXT

 

An interesting fact in understanding Generation Next from The Business Of Fashion.

"Millennials, Post-Millennials, Gen-Y, Gen-Z... without losing sight of their specific traits, let’s collectively refer to these demographic cohorts as “Generation Next.” Taken together, they are expected to account for 45 percent of the global market for personal luxury goods by 2025, according to Bain & Company. So how can the fashion industry best position itself to capture the contents of their wallets?"

Read the full article by subscribing to BOF professional or ordering a copy of the special BOF 500 print issue.