A shop should be like a song of which you never tire
“A shop should be like a song of which you never tire” - Harry Gordon Selfridge.
Yesterday I took that time to sit down in front of Netflix to take in a documentary that has been on my list for ages - Secrets of Selfridges. A very interesting story of one of the worlds greatest retail pioneers, Harry Gordon Selfridge. Many of his game changing strategies around the customer experience have become common place today. The documentary was peppered with loads of inspirational quotes from the man himself, the one above really resonated with me, describing the feeling you get from that great retail experience, the one that keeps you coming back time after time.
Whilst the image I've chosen above is clearly not of Selfridges itself, it is of a shop which is like a song I never tire of, Bassike's Glenmore Road store in Sydney's Paddington.