AFC Curated takes over the Strand Arcade this May

AFC Curated may 2019.JPG

This May 3rd-30th, AFC Curated returns to Sydney with a pop-up retail space at The Strand Arcade. The month long activation will see a weekly rotation of Australia’s independent designers, for a curated collection of local fashion.

Meet the labels, connect with their stories and of course, shop their incredible ranges. Take your time, say hello, and get to know the future of Australian fashion.


It’s a collaboration between Industry. A destination for Australian grown design. A melting pot for building communities and supporting the growth of world class brands.

“I think Curated is so unique, and so meant to be, and so necessary for this industry. The seed that is being sown now is something that can work with businesses, and help shape them in what is an evolving landscape…” - Jenny Layton, fellow Curated Industry Mentor.

AFC Curated, now in its third year, is a unique program from the Australian Fashion Council (AFC), built to support our local emerging labels on their journey to become robust and sustainable businesses. We want them to grow and thrive. As part of the AFC Curated program, labels participate in direct industry mentoring, a series of business development workshops and exciting retail activations like the one you’ll find here.

Be a part of the future of Australian fashion and head along to AFC Curated this month and get to know the local designers who are shaping the new fashion landscape.

See you there!


WHEN | Friday 3rd - Thursday 30th May

THE LABELS | Allora, Autark, Blue & Grae, Cedar & Onyx, G Terlato, Isabelle Quinn, Ivy Niu, Laura Keogh, Lindsay Nicholas New

York, Revel Knitwear, Salty Fox, Silent Arrow, West 14th, Whyte Studio

The Labels By Week

WEEK 1 - MAY 3RD - 9TH | Allora, Silent Arrow, Lindsay Nicholas New York, Isabelle Quinn

WEEK 2 - MAY 10TH - 16TH | Lindsay Nicholas New York, Isabelle Quinn, Autark, Whyte Studio, Cedar & Onyx

WEEK 3 - MAY 17TH - 23RD | Whyte Studio, Cedar & Onyx, Laura Keogh, West 14th, G Terlato

WEEK 4 - MAY 24TH - 30TH | West 14th, G Terlato, Ivy Niu, Salty Fox, Revel Knitwear, Blue & Grae

WHERE | Shop 109, Level 2, The Strand Arcade, 412-414 George St, Sydney NSW 2000

OPENING HOURS | Mon-Wed 9am - 5:30pm, Thu 9am - 9pm, Fri 9am - 5:30pm, Sat 9am - 4pm, Sun 11am - 4pm