GREEN IS THE NEW BLACK - RE dye your jeans FREE this Black "Fridye" with Citizen Wolf

Green really is the new black this Black Friday November 23 thanks to Citizen Wolf who will re dye your favourite pair of jeans free (yes, you read that correctly). On the biggest shopping day of the year the Sydney-based ethical brand wants you to refrain from buying stuff just because it’s on discount and instead refresh your unloved jeans and keep them in rotation. 

Why? Because the longer we wear the clothes we already own the better it is for the planet. WRAP UK estimates* that we can reduce the original carbon, water and waste footprint of our clothes by 20-30% for every 9 months we keep wearing them. And according to Citizen Wolf’s own research, 1 in 5 people replace their black jeans simply because the colour has faded, which is criminal considering Australians on average already landfill 23 kg of textiles per year.

“It takes around 7,547 litres of water to grow and process the cotton to make a pair of jeans, but it only takes 5 litres to re dye your favourite pair black again and make them good as new” says Citizen Wolf Co-Founder, Zoltan Csaki. 

Citizen Wolf is built on the twin ideas of durability meets timeless style, and aims to reboot our relationship with clothes away from disposability. Citizen Wolf allows their customers to create made-to-measure T-shirts they love and wear for years, and we all know nothing pairs better with a Tee than your favourite pair of jeans. 

The first 250 people to checkout via the Citizen Wolf Black Fridye page on November 23 will get free redyeing valued at $29 not including postage. Citizen Wolf will send a reply-paid envelope to ship your jeans and within a few weeks you’ll get ‘em back perfectly black, yet oh-so-very green. 

The exciting merger set to strengthen the Australian fashion industry

The landscape of Australian fashion is changing and with the exciting merger announced between the Australian Fashion Chamber and the Council of Textile & Fashion, it is only set to strengthen our industry even further.

Article published on WWD 18th October, 2017 written by Patty Huntington

"SYDNEY — Australia’s two key fashion industry bodies are joining forces.

The three-year-old, designer-focused Australian Fashion Chamber is to merge with the 65-year-old Council of Textile & Fashion, the peak body for Australia’s clothing, textile and footwear industries, it was revealed Wednesday in Sydney.

A name change for the proposed merged group is due to be discussed at the respective entities’ annual general meetings at the end of the year, said David Giles-Kaye, executive director of the Council of Textile & Fashion, with the first meeting of the new body slated for early 2018.

The Australian Fashion Council could be one of the possibilities for the new name, Giles-Kaye said.

The Australian Fashion Council name is owned by the CTF, with one of the AFC’s current board members, Karen Webster, a former chair. The existence of so many fashion organizations has led to some confusion in the Australian media.

The new industry body will benefit from having established offices in the country’s two largest cities and a combined membership that spans the entire Australian fashion and textile industry value chain.

The Sydney-based AFC boasts 90 designer members, while the Melbourne-based CTF has “several hundred” members, according to Giles-Kaye, ranging from textile manufacturers to fashion tech startups through to large retailers.

Both not-for-profits are privately funded through memberships, with the AFC benefiting from some Australian federal government backing for its “Australian Designers Abroad” pop-up multi-brand showrooms staged in Paris and New York during the collections seasons.

The seventh Australian Designers Abroad showroom will be staged in London from Feb. 16 to 20, in collaboration with Woolmark.

AFC chair and Vogue Australia editor in chief Edwina McCann described the proposed union of the two organizations as an “incredibly exciting opportunity for Australian fashion, with the prospect to really expand and build on both organizations’ achievements to a great future.”

According to CTF chair and Nobody Denim managing director John Condilis, the announcement represents “a turning point for Australian industry and comes at a timely moment to strategically shape our future across the whole spectrum of design and textiles.”