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FASHION NEWS #44
Play your part in reducing fashion waste
 

I've had a lot of chats recently about recycling and waste and not just within my industry. The other day I was chatting with my lovely hair colourist after spotting a sticker on the mirror in front of me that read "did you know your hair is used the clean up oil spills". She told me all about this incredible organisation called Sustainable Salons who pretty much recycle and/or repurpose all of the waste products that come out of a salon. they provide you with all the equipment you need to dispose of things like colour tubes and all the packaging that come with them and yes even the hair that is continually swept up off the floor. Not only do they take it all away for you they actually reward you for doing your bit with credits that can be used to purchase things like recycled toilet paper for the bathrooms, amazing really! 


It got me thinking of A. we need a service like that collects off-cuts from the cutting tables of fashion businesses and re-homes the fabric to start with but also B. most brands keep creating new packaging for each product they deliver to a customer which is pretty yes, but really down right crazy. Thankfully I've stumbled across a very smart solution to my second query, created by two clever women over in NZ, enter Better Packaging Co. Fellow Australian Fashion Council member Peter Naughton interviewed co-founder Kate Bezar recently for the Sustainability Portal to find out all about their fabulous returnable, recyclable and compostable packaging solutions for the new economy, hurrah!

Head over to the Sustainability Portal blog to read the full interview or jump straight over to Better Packaging Co and play your part in reducing waste today!

 
Key Takeaways from MBFWA AFC Industry Panel On The Future Of Resort Wear
 
 AFC Industry Panel, image captured by  Tim Da Rin for Flaunter

AFC Industry Panel, image captured by Tim Da Rin for Flaunter

I was honoured to take part in an important conversation last Thursday on the future of resort wear at Mercedes Benz Fashion Week Australia. The discussion, hosted by Harpers Bazaar Australia Editor-in-Chief and Australian Fashion Council Board Director Kellie Hush focused on the impact of the resort wear market and the global appeal of Australian fashion.

Fellow AFC members, Robert Moore CEO of Alice McCall and Toby Jones, Co-Founder of Double Rainbouu  joined me on stage for the chat providing a variety of perspectives on resort and shared opinions on the future of the season and the perception of our industry in general. 

 AFC Industry Panel, image captured by Tim Da Rin for Flaunter

AFC Industry Panel, image captured by Tim Da Rin for Flaunter

In case you missed the conversation in person, read on for some of the key takeaways from the discussion.

  • On the positive impact resort wear has had on the local industry - Resort wear collections have provided a confidence and trust in Australian design, Australian designers have become highly recognised on the global fashion stage because of the spotlight that is shone on our industry at the beginning of the global resort wear buying calendar. 
     
  • On accessing new markets with resort wear - Understand the markets you want to sell into, sure there's an amazing opportunity for Australian brands to flourish in Asia, but you really need to understand that customer inside and out, get on the ground in these countries and do your research, work with local agents.
     
  • On the opportunities for Australian brands when it comes to resort wear - As the spotlight is shone on Australia for setting the tone for resort wear each year with MBFWA being the first main event of the fashion calendar for the season it's an opportunity for all brands to highlight their unique design aesthetic, celebrate your local makers and continue the conversation about your sustainable business practises.
     
  • Advice on how to think about resort wear collections within your own business - Remember to stay true to your design aesthetic, don't loose sight of your brand's philosophy, regardless of what season it is and remember it's always beach weather summer where in the world! 
     
  • General advice to emerging brands/designers

    Just give it a go and learn from your mistakes!

    Patience is a virtue, no one becomes an overnight success, take your time and get things as right as possible, if you don't have the skills surround yourself with other who do and focus on what you're good at.

    Emerging designers should not feel overwhelmed by the pressures to over design and produce large collections for resort, just get involved and keep it simple and leverage your data, freshening up your best selling styles in new colours or innovative fabrications.

 

 
What is a resort season? The fashion buying and selling seasons demystified
 

With Mercedes Benz Fashion Week Australia Resort 2019 just around the corner, (kicking off on May 13) I thought it might be a good time for a little refresher on the fashion buying and selling seasons and provide you with some clarity on what exactly the resort season entails. 

So, what are the all-important seasons that you need to know about? Well, there are three main collections that retail buyers will allocate budget for: SPRING / SUMMER, HIGH SUMMER / RESORT, and AUTUMN / WINTER. Buyers will be looking to deliver stock purchased from these seasons at particular times of the year.

SOUTHERN HEMISPHERE SEASONS
Here in the Southern Hemisphere retailers will buy and sell seasonal collections as follows:

SPRING/SUMMER
RETAILERS BUY IN - FEB/MARCH/APRIL
TO SELL IN STORE - JULY/AUG/SEPT

HIGH SUMMER/RESORT
RETAILERS BUY IN - MAY/JUNE
TO SELL IN STORE - OCT/NOV

AUTUMN/WINTER
RETAILERS BUY IN - JULY/AUGUST/SEPT
TO SELL IN STORE - FEB/MARCH/APRIL

NORTHERN HEMISPHERE SEASONS
Our retail friends in the Northern Hemisphere will buy and sell seasonal collections in the exact opposite order to us. 

SPRING/SUMMER 
RETAILERS BUY IN - JULY/AUG/SEPT
TO SELL IN STORE - FEB/MARCH/APRIL

HIGH SUMMER/RESORT or CRUISE/HOLIDAY/RESORT as they're most commonly known in the northern hemisphere.
RETAILERS BUY IN - MAY/JUNE
TO SELL IN STORE - NOV/DEC/JAN

AUTUMN/WINTER or FALL/WINTER as they're most commonly known in the northern hemisphere. 
RETAILERS BUY IN - FEB/MARCH/APRIL
TO SELL IN STORE - JULY/AUGUST/SEPT

You may have noticed that the RESORT season is similar in both hemispheres with the only difference being in the selling period which is slightly shorter here in the south. This is because in the southern hemisphere, Australia in particular, consumers hit pause on fashion spending from around mid-November until the pre-Christmas / Boxing Day sales start. The Northern Hemisphere, on the other hand, has not been tarnished with the same bargain hunting brush and in fact, RESORT is regarded as the most lucrative season of the year as consumers in this part of the globe shop for both coats and swimwear for their various holiday destinations. In most cases stock delivered into store as part of a RESORT season may never need to be discounted as these products remain relevant well into the Northern Hemisphere well into the spring/summer months. 

Want to learn more about how to create a relevant transeasonal collection for resort? Then you should join me at MBFWA on Thursday 17th May at 3pm as I take part in an industry discussion on the future of resort wear alongside designers, Alice McCall and Double Rainbouu, hosted by Kellie Hush, Editor-in-Chief Harper's BAZAAR Australia and supported by the AFC - Australian Fashion Council. You can find out more information about the session over at the offical MBFWA schedule.

Further reading resources on resort
https://www.manrepeller.com/2016/06/what-is-resort-season.html
https://www.highsnobiety.com/2017/05/22/why-are-resort-cruise-pre-collections-important/