I was honoured to take part in an important conversation last Thursday on the future of resort wear at Mercedes Benz Fashion Week Australia. The discussion, hosted by Harpers Bazaar Australia Editor-in-Chief and Australian Fashion Council Board Director Kellie Hush focused on the impact of the resort wear market and the global appeal of Australian fashion.
Fellow AFC members, Robert Moore CEO of Alice McCall and Toby Jones, Co-Founder of Double Rainbouu joined me on stage for the chat providing a variety of perspectives on resort and shared opinions on the future of the season and the perception of our industry in general.
In case you missed the conversation in person, read on for some of the key takeaways from the discussion.
- On the positive impact resort wear has had on the local industry - Resort wear collections have provided a confidence and trust in Australian design, Australian designers have become highly recognised on the global fashion stage because of the spotlight that is shone on our industry at the beginning of the global resort wear buying calendar.
- On accessing new markets with resort wear - Understand the markets you want to sell into, sure there's an amazing opportunity for Australian brands to flourish in Asia, but you really need to understand that customer inside and out, get on the ground in these countries and do your research, work with local agents.
- On the opportunities for Australian brands when it comes to resort wear - As the spotlight is shone on Australia for setting the tone for resort wear each year with MBFWA being the first main event of the fashion calendar for the season it's an opportunity for all brands to highlight their unique design aesthetic, celebrate your local makers and continue the conversation about your sustainable business practises.
- Advice on how to think about resort wear collections within your own business - Remember to stay true to your design aesthetic, don't loose sight of your brand's philosophy, regardless of what season it is and remember it's always beach weather summer where in the world!
- General advice to emerging brands/designers -
Just give it a go and learn from your mistakes!
Patience is a virtue, no one becomes an overnight success, take your time and get things as right as possible, if you don't have the skills surround yourself with other who do and focus on what you're good at.
Emerging designers should not feel overwhelmed by the pressures to over design and produce large collections for resort, just get involved and keep it simple and leverage your data, freshening up your best selling styles in new colours or innovative fabrications.
Article originally appeared on the WGSN Blog
Fashion’s word of the year is Power. At least that’s what global fashion search engine Lyst says, having compiled a top 10 from analysis of text over 30,000 articles written this year.
The articles were broken down into their 8.6m component words, from which Lyst counted up the most frequently occurring combinations and used sentiment analysis modelling to build a scale of the most important words of the year (not including brand names).
Power’s top slot came about as we saw a revival of 80s power dressing, albeit through a more quirky 21st century lens as delivered by Céline, Louis Vuitton, and Virgil Abloh. And the slogan trend that took in Dior, Public School, Ashish, Christian Soriano and more also meant that power (whether it was female power or a focus on the power of diversity) also took fashion’s centre stage.
Maria Grazia Chiuri’s “We Should All Be Feminists” slogan has already been hailed, the look it came with recently being named Dress of the Year by the Fashion Museum, and also won her the Swarovski award for positive change at the Fashion Awards last week.
So, that’s Power. But what else was on the list? Number two was Woke, reflecting a resurgence of feminism and activism, followed by Statement (possibly channelling the same themes) and Floral, the latter figuring strongly every year.
In number five slot was Millennial, which is perhaps only a surprise in that it wasn’t any higher, followed by Extra in the age when Alessandro Michele has driven fashion maximimalism to the extremes. Rounding out the top 10 were Masculine, Cult, Ugly and Vegan.
The last four show just how varied fashion has been this year, but the number 10 spot is particularly significant as it comes in the year when a number of high-profile brands have gone fur-free, most prominent among them being Gucci. It also suggests that a more animal-friendly approach to materials is the way forward for fashion.
Natalija opened up about why she chooses to work with peace silk and how by keeping her production close to home she is able to do her small part in promoting a fair fashion production cycle.
You can read the full interview with Natalija over here Natalija Designer Interview, by Well Made Clothes