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A shop should be like a song of which you never tire
 
  Bassike  Glenmore Road, Paddington store in Sydney

Bassike Glenmore Road, Paddington store in Sydney

“A shop should be like a song of which you never tire” -  Harry Gordon Selfridge.
Yesterday I took that time to sit down in front of Netflix to take in a documentary that has been on my list for ages - Secrets of Selfridges. A very interesting story of one of the worlds greatest retail pioneers, Harry Gordon Selfridge. Many of his game changing strategies around the customer experience have become common place today. The documentary was peppered with loads of inspirational quotes from the man himself, the one above really resonated with me, describing the feeling you get from that great retail experience, the one that keeps you coming back time after time.
Whilst the image I've chosen above is clearly not of Selfridges itself, it is of a shop which is like a song I never tire of, Bassike's Glenmore Road store in Sydney's Paddington.

 

 
Power, Woke, Statement and Floral were the top fashion words of 2017
 

Article originally appeared on the WGSN Blog

Fashion’s word of the year is Power. At least that’s what global fashion search engine Lyst says, having compiled a top 10 from analysis of text over 30,000 articles written this year.

The articles were broken down into their 8.6m component words, from which Lyst counted up the most frequently occurring combinations and used sentiment analysis modelling to build a scale of the most important words of the year (not including brand names).

Power’s top slot came about as we saw a revival of 80s power dressing, albeit through a more quirky 21st century lens as delivered by Céline, Louis Vuitton, and Virgil Abloh. And the slogan trend that took in Dior, Public School, Ashish, Christian Soriano and more also meant that power (whether it was female power or a focus on the power of diversity) also took fashion’s centre stage. 

Maria Grazia Chiuri’s “We Should All Be Feminists” slogan has already been hailed, the look it came with recently being named Dress of the Year by the Fashion Museum, and also won her the Swarovski award for positive change at the Fashion Awards last week.

So, that’s Power. But what else was on the list? Number two was Woke, reflecting a resurgence of feminism and activism, followed by Statement (possibly channelling the same themes) and Floral, the latter figuring strongly every year.

In number five slot was Millennial, which is perhaps only a surprise in that it wasn’t any higher, followed by Extra in the age when Alessandro Michele has driven fashion maximimalism to the extremes. Rounding out the top 10 were Masculine, Cult, Ugly and Vegan

The last four show just how varied fashion has been this year, but the number 10 spot is particularly significant as it comes in the year when a number of high-profile brands have gone fur-free, most prominent among them being Gucci. It also suggests that a more animal-friendly approach to materials is the way forward for fashion.

 
WHY IS KICK-ASS BRANDING SO IMPORTANT FOR STARTUPS?
 

The Queen of branding and all round nice human being, Tess Robinson of Smack Bang Designs tell us why branding is such an important first step in the start-up journey.

Below are Tess's 7 golden rules for achieving kick-ass branding, an excerpt from the article originally featured on Smack Bang Designs

  1. A kick-ass brand is an unforgettable experience
    Your brand is more than just a way for your audience to distinguish and recognise you in a sea of same-same. Your brand, especially when it is a kick-ass brand, is the experience and emotions your audience connects with your product. Let’s take Apple for example; its brand is one of innovation, cleanness and simplicity. Us Apple users feel connected and our lives enriched by the Jobs empire. These clever cats have created an experience that is more than just a piece of technology; it is a piece of identity that we are able to use to further expand our own identities.
  2. A kick-ass brand sticks out like a sore thumb
    Not only does branding allow your brand spankin’ new venture to stand firmly on its own two legs, but it will allow you to outshine the competition. Kick-ass branding should reveal your unique selling point and explain to your customers what it is that sets you apart from your competition. By effectively communicating this value proposition, your target market will begin to gravitate towards your pull naturally. #winning
  3. A kick-ass brand establishes trust early on
    Kick-ass brands will inspire loyalty amongst a customer base by establishing trust and connection. Every day, consumers are bombarded with thousands of different company names, brand images, and commercials. To catch the attention of the average Joe, a new company has to challenge itself to devise a unique marketing campaign—since without customers, of course, the business cannot succeed. For this reason, it is important that startups do not give short shrift to the processes of branding and marketing.
  4. A kick-ass brand is a promise of longevity
    Investing in your branding and a clearly marketed identity serves as an assurance to your customers that you plan to be in business for the long haul. By building strong foundations of a kick-ass brand that coincides with your values, vision and goals, you demonstrate to your customers that you are 100% invested in your own mission and product. Showing commitment to this through all of your touchpoints is a signal to your people that you intend to be a reliable and recognisable business for the long term.
  5. A kick-ass brand drives loyalty
    Aside from the obvious awareness and credibility that comes with investing in your branding, a kick-ass brand will drive loyalty and affinity. The most successful brands inspire their fans into action, thus turning them into fully fledged advocates. Whether it’s sharing your campaigns on social media, shouting your name from rooftops or repping your logo on the back of the rusty shaggin’-wagon, your loyal customers will become your extended marketing team out there on the ground. It’s one thing to get your customers to purchase your products, but getting them to love, cherish and worship your brand is another and comes with a whole added forcefield of benefits.
  6. A kick-ass brand creates a lasting reputation
    During the infancy stage of any business, no matter the size, your main channel of advertising is good old fashioned, word of mouth. Almost as soon as a business is christened, its reputation is established. Many business owners feel as though their reputation rests solely on your customer’s perception and that there is very little one can do to change it. This is where kick-ass branding comes in handy. Strong and successful branding will allow you to take charge of your own reputation and eradicate the confusion in your customer’s minds as to who your company is and isn’t. Kick-ass branding empowers your reputation to be established in the exact way you envision it from the get go.
  7. A kick-ass brand gains alignment, both externally and internally
    Branding is like a campfire at an awkward personal development camp. It brings everyone together to unify and get on the same page to better understand one another. By investing in your branding early on, you allow all of your people (both internally and externally) to fully understand the ins and outs of your business and rally the together to support your vision. By enabling everyone to ride the same wave from day dot, every person who connects with your company and its products has the same understanding of who you are and what your business stands for.

 

 
A Pop Up Inspired By Sustainable Fashion
 

Where do you shop for clothes that are chic, and will last beyond the seasons?

Introducing a pop-up concept store bringing Australia’s emerging labels - A Rare Kind, Articulers, Jerri Jones, NATALIJA, Revel Knitwear and SUKU Home - into one curated space to meet, connect and provide a shopping experience for those who want to be at the forefront of new discoveries.

Located in Sydney’s Paddington, the space will be an opportunity to support local designers. Meet the people behind the labels. Connect to the skill and care behind the garment. Find a new favourite label and purchase unique, quality pieces that have a kinder impact on the world.

“Today the customer is very busy. They are looking for convenience, but also a place that they can really enjoy. We really believe it’s relevant to bring like-minded brands together to a place which is very welcoming, inspiring and represents the world of each independent brand. Together we want to inspire smart, conscious consumers to make greener, longer lasting choices.”

The space will also be used to host events such as ‘How To Build a Curated Wardrobe.’ Be sure to follow these labels on Instagram to keep updated as to when these events will take place!

The concept store will open its doors at 14 William Street Paddington, Sydney last Thursday and will run for a week until 30 November, open everyday from 10am-5pm.