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What is a resort season? The fashion buying and selling seasons demystified
 

With Mercedes Benz Fashion Week Australia Resort 2019 just around the corner, (kicking off on May 13) I thought it might be a good time for a little refresher on the fashion buying and selling seasons and provide you with some clarity on what exactly the resort season entails. 

So, what are the all-important seasons that you need to know about? Well, there are three main collections that retail buyers will allocate budget for: SPRING / SUMMER, HIGH SUMMER / RESORT, and AUTUMN / WINTER. Buyers will be looking to deliver stock purchased from these seasons at particular times of the year.

SOUTHERN HEMISPHERE SEASONS
Here in the Southern Hemisphere retailers will buy and sell seasonal collections as follows:

SPRING/SUMMER
RETAILERS BUY IN - FEB/MARCH/APRIL
TO SELL IN STORE - JULY/AUG/SEPT

HIGH SUMMER/RESORT
RETAILERS BUY IN - MAY/JUNE
TO SELL IN STORE - OCT/NOV

AUTUMN/WINTER
RETAILERS BUY IN - JULY/AUGUST/SEPT
TO SELL IN STORE - FEB/MARCH/APRIL

NORTHERN HEMISPHERE SEASONS
Our retail friends in the Northern Hemisphere will buy and sell seasonal collections in the exact opposite order to us. 

SPRING/SUMMER 
RETAILERS BUY IN - JULY/AUG/SEPT
TO SELL IN STORE - FEB/MARCH/APRIL

HIGH SUMMER/RESORT or CRUISE/HOLIDAY/RESORT as they're most commonly known in the northern hemisphere.
RETAILERS BUY IN - MAY/JUNE
TO SELL IN STORE - NOV/DEC/JAN

AUTUMN/WINTER or FALL/WINTER as they're most commonly known in the northern hemisphere. 
RETAILERS BUY IN - FEB/MARCH/APRIL
TO SELL IN STORE - JULY/AUGUST/SEPT

You may have noticed that the RESORT season is similar in both hemispheres with the only difference being in the selling period which is slightly shorter here in the south. This is because in the southern hemisphere, Australia in particular, consumers hit pause on fashion spending from around mid-November until the pre-Christmas / Boxing Day sales start. The Northern Hemisphere, on the other hand, has not been tarnished with the same bargain hunting brush and in fact, RESORT is regarded as the most lucrative season of the year as consumers in this part of the globe shop for both coats and swimwear for their various holiday destinations. In most cases stock delivered into store as part of a RESORT season may never need to be discounted as these products remain relevant well into the Northern Hemisphere well into the spring/summer months. 

Want to learn more about how to create a relevant transeasonal collection for resort? Then you should join me at MBFWA on Thursday 17th May at 3pm as I take part in an industry discussion on the future of resort wear alongside designers, Alice McCall and Double Rainbouu, hosted by Kellie Hush, Editor-in-Chief Harper's BAZAAR Australia and supported by the AFC - Australian Fashion Council. You can find out more information about the session over at the offical MBFWA schedule.

Further reading resources on resort
https://www.manrepeller.com/2016/06/what-is-resort-season.html
https://www.highsnobiety.com/2017/05/22/why-are-resort-cruise-pre-collections-important/

 
A shop should be like a song of which you never tire
 
  Bassike  Glenmore Road, Paddington store in Sydney

Bassike Glenmore Road, Paddington store in Sydney

“A shop should be like a song of which you never tire” -  Harry Gordon Selfridge.
Yesterday I took that time to sit down in front of Netflix to take in a documentary that has been on my list for ages - Secrets of Selfridges. A very interesting story of one of the worlds greatest retail pioneers, Harry Gordon Selfridge. Many of his game changing strategies around the customer experience have become common place today. The documentary was peppered with loads of inspirational quotes from the man himself, the one above really resonated with me, describing the feeling you get from that great retail experience, the one that keeps you coming back time after time.
Whilst the image I've chosen above is clearly not of Selfridges itself, it is of a shop which is like a song I never tire of, Bassike's Glenmore Road store in Sydney's Paddington.

 

 
A Pop Up Inspired By Sustainable Fashion
 

Where do you shop for clothes that are chic, and will last beyond the seasons?

Introducing a pop-up concept store bringing Australia’s emerging labels - A Rare Kind, Articulers, Jerri Jones, NATALIJA, Revel Knitwear and SUKU Home - into one curated space to meet, connect and provide a shopping experience for those who want to be at the forefront of new discoveries.

Located in Sydney’s Paddington, the space will be an opportunity to support local designers. Meet the people behind the labels. Connect to the skill and care behind the garment. Find a new favourite label and purchase unique, quality pieces that have a kinder impact on the world.

“Today the customer is very busy. They are looking for convenience, but also a place that they can really enjoy. We really believe it’s relevant to bring like-minded brands together to a place which is very welcoming, inspiring and represents the world of each independent brand. Together we want to inspire smart, conscious consumers to make greener, longer lasting choices.”

The space will also be used to host events such as ‘How To Build a Curated Wardrobe.’ Be sure to follow these labels on Instagram to keep updated as to when these events will take place!

The concept store will open its doors at 14 William Street Paddington, Sydney last Thursday and will run for a week until 30 November, open everyday from 10am-5pm.

 
Can local artisan markets save our high-streets?
 
artisan-market-pinterest

Below you'll find a link to a short film titled "How to fix your high street: Frome" caught my attention recently after visiting a once bustling retail precinct here in Sydney.

This is interesting observation on how a curated local artisan market has saved retail on the high street in Frome, an "unassuming" town in Somerset, UK. And I agree with the local organiser, there is absolutely no reason why this formula couldn't be replicated almost anywhere.

How to fix your high street: Frome