THE FASHION FUTURIST

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The "How-To" series with Natalija
 
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To coincide with the launch of her own fine fabric care product NATALIJA shows us how to care for our silk garments. 

One of the strongest beliefs behind NATALIJA as a brand is quality and longevity in our designs and a key element of this is educating our customer about garment care. We believe a sustainable outlook starts with emphasising care in production but is not complete without a long-term outlook for the clothing. This why we believe so strongly in treating each item in our wardrobe with love and demonstrating how uncomplicated garment care can be.

Silk in itself comes with the stigma of being a high maintenance product, it is widely known that it is not a material that can simply be thrown in with your regular machine cycle. However, hand-washing is a routine that is much easier to adopt than you might think, and furthermore it is far more environmentally friendly option than dry cleaning which utilises strong chemicals and significant amounts of energy.

This belief lead us to the creation of our Silk Wash, a delicate, naturally derived wash that is gentle enough to maintain your beautiful NATALIJA garments. With the light fragrance of fresh lotus flower paired with green tea plant extract, the wash combines gentle ingredients that will delicately wash and condition not only silk wear but wools, fine cottons and cashmere. The wash will be available in a standard laundry appropriate size as well as a compact travel accompaniment, all of course in fully biodegradable packaging.

With this product we hope to educate the NATALIJA woman about the simplicity of hand-washing and it’s significance in ensuring that your beloved garments last for years to come. To partner with the launch we have created a How-To video series on basic garment care principles beginning of course with Silk Care, a simple step-by-step guide on hand-washing technique featuring the NATALIJA Silk Wash.

 

 

 

 
Fashion Films: Gucci Cruise 2018, Roman Rhapsody
 

Gucci Cruise 2018 Campaign: Roman Rhapsody

Seen through director Chuck Grant's point-of-view, the characters take a front seat together with the elaborately-detailed and colourful collection. The cast from creative director Alessandro Michele's world-and the setting of Rome inspire the campaign's name, Roman Rhapsody.

 
THE MAKING OF THE DOEN MARY JANE SLIPPER
 

Step inside Doen's Los Angeles based shoemakers with Rachel Zoe and watch some true artisan's at work. The team at Lalaland do everything by hand. Each pair of mary jane's is special and has been touched by multiple hands, all specializing in a certain aspect of shoe production.